Our calendar for the year 2019 enables a different perception of what sums up IREKS: passion and competence within the bakery trade! This time, you can see bread, our main protagonist, in a quite unusual setting – as artisan-made and exceptional decorative loaves.
Decorative bread has always been seen as the embodiment of artisan skills and creativity. This special tradition is now being combined by IREKS with modern forms and techniques which allow the decorative bread to shine in new splendour. The basis of the baked goods comes from diverse, high-quality IREKS products which are ideally suited for the production of these loaves.
The calendar "Brot – Kunst – Raum" does not only emphasize the uniqueness and the aesthetics of the loaves, but also stages them as works of art at an exhibition. Playing with spatiality – both in a figurative and in a real sense – provides the motifs with additional suspense.
As it should be, our works of art also have a particular title which underlines the corresponding motif. As a result, a loaf of blossoms in a sea of flowers with the name "VERLIEBT", or a bull's head made of bread dough in the surroundings of a barn and titled "VERBLÜFFT", can be gazed at in wonder.
Eagerly look forward to twelve individual motifs! We would like to wish you a great deal of fun when realizing this special art of bread.
