 IREKS at the iba 2025: Inspiring products & forward-looking trends
Where are the baking industry and all of us heading in the longer term? We would like to explore this question with our guests at iba 2025 in Dusseldorf at stand A11 in hall 15 and right next to it on the trend island (Food 14 in hall 15).
Everyone’s tastes are different and one trend follows the next – there’s various options to take individual paths for your own business, to enhance your own profile and to create unique baked goods! We have a wide range of innovative products for this purpose. We are expanding our vision, highlighting the following important trends together with our guests . Come and have a look! After all, it is up to each individual business to create an image of the future for itself that is progressive and convincing in the market.
Plant Based
Enriching our food culture instead of sacrifice – end consumers expect a plant-based diet to offer variety, individuality, new textures and flavours that go far beyond pure imitation meat. New ideas from our VEGRAIN product range are an absolute must. Grain provides the ideal basis for creative, plant-based snack baked goods and dishes that add variety.
Food Moments
Baked goods are being turned into a unique and unusual experience that not only makes the moment special and is seen as a small reward, but also scores points on social media. Together with our subsidiary DREIDOPPEL, we are serving up here!
Tastes of the World
Tasting new and unknown food and thus getting to know the diversity of the world – and manufacture them locally: Our Company Group benefits in particular from the global exchange of ideas between our country teams and customer operations in 90 countries.
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