Anniversary in Turkey:
20 years İREKS GIDA SANAYİ A.Ş.İREKS GIDA SANAYİ A.Ş. was founded as a joint venture between the Turkish entrepreneur family Duruk and IREKS GmbH in 1990. Just recently, the company was able to celebrate its 20-year existence together with customers, trading partners, employees and the owner families Ruckdeschel and Duruk in Istanbul. The fair stand at the IBATECH from 15th to 18th April 2010 was under the motto “20 years İREKS A.Ş.". Here the main focus was placed by İREKS A.Ş. on the presentation of the continuously growing confectionery range. |  | In the demonstration bakery, trendy macarons based on MON MACARON were shown, but also other very varied types of baked goods using the new kinds of chocolate which have been included in the range. The specially designed anniversary logo of İREKS A.Ş. in gold with the number “20” in blue accompanied the guests everywhere. The eye incorporated into the figure is a typically Turkish symbol. It is regarded as a talisman, which should give protection against the evil eye, bad luck and illness. |
